What comes to your mind when you hear the word retargeting?
One may assume that retargeting is going back to square one to target your audience.
That it’s time-consuming and involves a ton of effort.
In reality, retargeting does the opposite.
It’s about showing your ads to people who already interacted with your business.
Perhaps someone showed interest in your
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Do you advertise on Facebook to grow your business?
If so, you know for a fact that distributing your budget across your different audiences can be tricky.
To simplify your life, from September 2019, Facebook will change the way they distribute your advertising budget to CBO (Campaign Budget Optimization).
This means that some ad accounts will now have CBO as
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Summary:
Are you excited to run your first Facebook ad?
Like most business owners and marketers, you’re probably thinking of targeting as many people as possible… Because the bigger the audience you target (yep, including strangers) the more sales you’re gonna get.
In all honesty, this is the last thing you should
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There’s something about Facebook Ads that I need to get off my chest…
Because you see, a lot of people who run Facebook ads make it look so easy!
Whether you just launched your business, or you’re already up and running, if you’re eager to learn more about Facebook ads, you need to watch this video.
Remember those experiments you did in Science class?
Those experiments helped you, right?
Through repetition, they taught you what worked and what didn’t.
And like any good student, you’d keep the techniques that got good results.
You’d throw out the ones that did the opposite.
The same concept applies to Facebook marketing.
If you post the same thing on your
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You hear it again:
Crickets chirp.
After slaving away for hours or days on a piece of content, you got nothing.
No comments, shares, or new subscribers.
What seems to be the problem?
Here’s what you should know:
Hitting the publish button isn’t enough to get results. Publishing doesn’t mean that your content is going to attract tons of
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Everybody knows that Facebook is a great advertising platform. But how many people do know how to target the right audience on Facebook?
Well, not a lot. And that’s sad.
Now here’s a fact:
Learning how to find your target audience on Facebook makes you unstoppable. Why? Because doing so allows you to…
Create the kind of content that …
If you were given the opportunity to spread your content far and wide, you’d do it, right? And social media is a perfect avenue for content promotion.
And here’s where Facebook comes in.
Over the last few years, you’ve probably noticed that fewer people are interacting with the post you publish on your Facebook page.
And while we understand that
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A close friend of mine told me this a few days ago: “Wilco, I finally bought this nice pair of leather shoes after seeing its Facebook ad over and over. I just couldn’t get it off my mind!”
He absolutely had no idea that he was retargeted by that shoe company. He probably did a couple of things that triggered
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Unless you’ve tried Facebook Ads, you’ll never understand how easy it is to blow your entire budget on Facebook… That’s if you’re not careful.
So yes… advertising on Facebook waste your money and leave you with a few or no conversions at all! You don’t want that.
The truth is, there are a ton of factors that can impact your
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