Remember those experiments you did in Science class?
Those experiments helped you, right?
Through repetition, they taught you what worked and what didn’t.
And like any good student, you’d keep the techniques that got good results.
You’d throw out the ones that did the opposite.
The same concept applies to Facebook marketing.
If you post the same thing on your Facebook page and your engagement levels are pretty low, you probably need to explore other types of content.
But you’re wondering:
What are some Facebook post ideas that will likely increase your page engagement?
I’ve put together a list below.
Hopefully, these ideas will fill your social media calendar!
Check them out.
14 Facebook Post Ideas to Increase Your Page Engagement
Put one of these Facebook post ideas into action:
1. Inspiring quotes
Hardships and challenges. They’re all part of your audience’s life.
Sometimes, we need to remind ourselves of simple truths to keep going in business.
When things get tough, people gravitate towards positivity to feel better.
Why not offer that dose of inspiration?
You could quote an industry expert or make your own. Your choice!
Here’s one that I did using Canva:
When you share an inspiring quote, always pick one that your target audience can relate to.
Keep it focused on your niche and audience.
2. Current events
Leveraging the latest news is one way to be more relevant on social media.
It puts your brand in the conversation.
People will start to see you as the go-to resource for industry updates.
Let’s say that your business offers SEO services. The best thing to share would be share top SEO trends that matter this year.
Where to get ideas? Start with Google News.
Enter a broad topic. Narrow down and choose the one that’s closest to your business.
Then write a blog post about that topic. Offer your insights.
Share the blog post on your Facebook page.
3. Product photos
Do you sell physical products?
Most business owners only showcase their items on their website product pages or retailers like Amazon.
Go the extra mile by showing people your products on Facebook. Show them how to use your product through a video or image.
This is also a good strategy to drive sales.
Training Mask does a fantastic job of showing off their actual product.
On their timeline, you will notice that Training Mask uses different activities or scenarios where their product can be used.
4. Ask people for ideas
This may seem counterintuitive.
But sometimes, the best way to produce content that people will love is to ask what they like or need.
You could post an open-ended question like, “What topic would you like to see us sharing next week?”
People’s answers may surprise you.
If you want your audience to choose from specific answers, create a poll. Use their responses to create content that you can share on Facebook.
5. Tell stories
Truth: Everyone enjoys a good story.
Stories activate our senses, whether we listen or read them. Through storytelling, marketers can accomplish many goals which may include:
Building their mailing list.
Increasing their webinar attendees.
Getting more readers for their blog post.
Sumo.com leverages storytelling to encourage their Facebook audience to read their blog post:
6. Holiday-themed posts
Is it that special time of the year?
Wondering if you should really post something related to the holiday?
Holiday posts could be the most valuable content you can produce.
After all, people look forward to exciting messages from their favorite brands during the holiday season.
Seattle’s Best Coffee gets creative with their holiday-themed post below:
They use their own products to put together a mini Christmas tree. Notice that they also stick with their brand colors.
Looks cute, right?
7. User-Generated Content
User-generated content (UGC) refers to content created by your audience. It can be a photo or video that shows a customer unboxing or using your product.
So, what’s the big deal about UGC?
Why showcase it on your Facebook page?
Brands benefit from posting UGC as it increases their authenticity. It makes them more trustworthy and reachable.
Data by Nielsen revealed that people trust recommendations from friends and family.
That means people value real opinions by regular consumers – not those created by the brand itself.
Before using somebody else’s content, be sure to ask permission from the creator. Doing this will keep you from copyright issues. Getting permission should be easy. Simply direct message the person.
Here’s something fun to try:
Find a question which you think will interest your audience.
Rephrase the question as a fill-in-the-blank, like this:
Personal trainer Kayla Itsines creates a simple graphic which asks the question: “I am proud of myself because…”
You can see that the post got over 1,000 reactions, 187 comments, and 105 shares. It’s impactful for a couple of reasons. It:
Uses a few words.
Resonated with Kayla’s audience who were fitness enthusiasts.
Features an image instead of plain text. Images draw attention.
Your team outing.
A typical workday.
Your new office.
Take your audience behind the curtain!
Last year, I went to the Philippines for a team meet-up. I shared this snapshot with my private Facebook group:
Posting the people behind your business humanizes your business. It allows you to form a deeper connection with your audience.
10. Blog posts
Aside from driving traffic to your website, sharing your blog posts boosts engagement on your Facebook page.
But are you like most people who only copy and paste the link to their blog post?
Don’t be lazy. Add a personal touch to your Facebook post.
People read your description before they decide whether to click through your blog.
Try these creative strategies for your Facebook post description:
- Pull an interesting quote from your blog post.
- Use emojis to liven up your text. Emojis also help reflect your brand voice.
- Ask an intriguing question related to your blog post.
- If you’ve used screenshots inside your blog post, use one of them as the image that accompanies your Facebook post description.
11. Quick tips
Aside from sharing blog posts that offer valuable advice, share a pro tip from time to time.
Japanese organising consultant Mari Kondo shares quick tips on her Facebook page.
Below is an example of one of her “quick tips” Facebook posts. To make the post more enticing, she accompanies it with a catchy image that reflects her tip.
12. A simple challenge
One of the ways to increase fan engagement is to post a simple challenge or mini-task.
This strategy is popular in Facebook groups, for example, a dog lovers’ group, where someone would post:
“Show me pictures of your dogs’ guilty faces!”
As you can expect, pet parents hurry up to share their best photos.
To make it effective, keep your challenge relevant. Meaning, it should be related to your audience’s interests and problems.
13. “Comment to get this free [stuff]”
I’ve used this strategy multiple times on Facebook, and it always works.
If you have a lead magnet, a webinar, or anything you’d want to give people for free, ask people to comment a word (of your choice) in the comments section.
Businesses win by giving away free stuff.
People appreciate that they can get something that makes their lives better, especially if they don’t have to pay for it.
All they need to do is leave a comment. Easy peasy lemon squeezy!
14. Facebook live videos
Using Facebook Live is probably the last thing on your mind right now. I know, it can take time and practice to feel comfortable on camera!
But here’s why you should leverage live videos for your business:
It shows your audience that you are Human and Real!
There’s no limit to what you can talk about or show people. Provide value!
Recall all the ideas on this list… an inspiring message, a story, a product tutorial, your team meetup or vacation, and more!
Every now and then, I go live and share new ideas and strategies that my audience can benefit from.
Here’s one of my live posts:
When going live, make sure to acknowledge your audience’s presence. Greet them, say hello, or respond to their comments.
Go live more often.
Your audience will love it!
Before You Go…
That’s it for our list of Facebook post ideas.
Will you try one or more of these ideas? I hope so!
Soon, you might consider promoting your highly engaging organic posts as Facebook ads.
By doing that, you can reach a bigger and targeted audience.
On that note, I’d like to introduce our tool called ConnectAutomate.
ConnectAutomate automates the process of choosing the best posts on your Facebook page based on the rules and conditions you set inside the tool.
That means you can decide on the following:
- Types of posts you’d like to promote (link, photo, video)
- Number of posts to promote at once
- How much you’d like to spend on your ad campaign
- How many likes, reactions, comments, and shares your posts should have before you promote them
And all of this automated… set & forget!
So… Are you ready to boost your Facebook page engagement?
Got other Facebook post ideas you’d like to share?
Leave your thoughts in the comments section below.