How to Craft an Effective Facebook Content Strategy to Meet Your Goals

by: Leave a Comment

Are you having a hard time figuring out what to post and how often to post on your Facebook page?

Which posts work best for your audience? 🤔

How can you optimize these top-performing posts?

Many business owners need help when it comes to creating an effective Facebook content strategy.

This is especially true with Facebook’s organic reach decline.


Goodbye Facebook Relevance Score: 3 New Metrics to Track Your Ad Performance

by: Leave a Comment

Have you been using the Facebook Relevance Score to measure ad quality? Because here’s what you should know: Facebook has killed relevance score on April 30 and replaced it with three new metrics, namely…

Quality ranking Engagement rate ranking Conversion rate ranking

Overall, these metrics are called Ad Relevance Diagnostics. You may be wondering, “Why the replacement?” Here’s

Are Your Facebook Ads Not Working? (10 Reasons Why)

by: Leave a Comment

“Why are my Facebook ads not working?”

You ask in disbelief because you don’t see the results you’re expecting.

When people run Facebook ads, they expect their ads to work right away. It doesn’t really matter if it’s their first time.

And if they don’t work, panic sets in.

Ad Targeting On Facebook: Ideas to Get You Started

by: Leave a Comment

Have you ever seen a Facebook ad in your news feed and thought, “Hey, how did that ad know my most recent purchase?”

When it comes to ad targeting on Facebook, advertisers have plenty of options. You can target based on demographics, interests, and behaviors.

But keep in mind:

It is by targeting the right people with the right message

The Facebook Pixel: What You Need to Know

by: Leave a Comment

Are you just getting started with Facebook Ads? If so, you need to learn about the Facebook pixel.

You may have heard people say that the FB pixel is confusing.

But even if it is, you would want to take advantage of it if you knew its massive potential for helping you

Facebook Libra: What’s the Buzz About It?

by: Leave a Comment

It’s been three months since Facebook announced its plan to launch Libra in 2020. By now, you may have already heard about it.

But if not, here’s what Libra is:

It’s a cryptocurrency that allows you to buy things and send money with very low or nearly zero transaction fees.

Whether this cryptocurrency fails or succeeds remains in question. But

10 Ways to Make Sure Your Facebook Ads Stand Out

by: Leave a Comment

How many times did you think you created an “amazing” Facebook Ad only to realize after a few days that it was a total flop?

There’s a high chance your ad wasn’t grabbing your audience’s attention. It wasn’t catchy enough. The reality is, it’s harder to cut through the noise these days.

The Benefits of Retargeting for Any Marketing Funnel

by: Leave a Comment

What comes to your mind when you hear the word retargeting?

One may assume that retargeting is going back to square one to target your audience.

That it’s time-consuming and involves a ton of effort.

In reality, retargeting does the opposite.

It’s about showing your ads to people who already interacted with your business.

Perhaps someone showed interest in your

Facebook’s CBO Update: What You Need to Know

by: Leave a Comment

Do you advertise on Facebook to grow your business?

If so, you know for a fact that distributing your budget across your different audiences can be tricky.

To simplify your life, from September 2019, Facebook will change the way they distribute your advertising budget to CBO (Campaign Budget Optimization).

This means that some ad accounts will now have CBO as