Dean Jackson and Sam Ovens are, hands down, two of the best marketers I know!
When it comes to nurturing and generating sales from your email list, there’s SO MUCH TO LEARN from these guys. 🧠
Everyone can pretty much agree on this:
When you’ve got a new shiny thing you get so fascinated by it.
You brag about it, use it, and even stare at it multiple times a day!
But like all things, your stuff gets old. Eventually, you ignore it. Meanwhile, new items catch your attention.
The same phenomenon describes Facebook ad fatigue.
When creating Facebook ads, advertisers make different optimizations:
They pick an objective, choose an ad format, write good copy, target the right audience, and more.
But here’s what’s often overlooked:
Facebook ad placements.
You may not think about where to display your ads until you tackle it in the ad creation process — at the Ad Set level (see
Humans love stories. That’s a fact.
And the reason why we’re thrilled with stories is that they stir up our imagination. Brands that use storytelling end up engaging and converting their audience.
Do you leverage advertising in your business? Then you shouldn’t miss out on Facebook story ads.
Facebook Stories have reached 500 million daily active
Christmas is just around the corner, and it’s the perfect time for some holiday shopping. 🎄
Whether people are finding gifts for their loved ones or themselves, one thing is for sure…
The holidays spell a great opportunity for businesses to increase sales. And one of the best ways to boost your ROI this season is to run Facebook ads.
Facebook engagement refers to any action that people perform on your Facebook page.
Examples of these actions include reactions, comments, shares, and clicks.
But why should you care about engagement? And how do you get engagement on Facebook?
You’ll find everything you need to know in this article.
Why Is Engagement Important on Facebook?
If you’ve been around on Facebook
Are you on a journey of acquiring leads for your business? Because by now, you understand how important lead generation is.
Having leads means having potential customers.
It starts with you offering a free resource or incentive in exchange for your audience’s information.
Once people are on your email list, you can start building a relationship with them by providing
Are you having a hard time figuring out what to post and how often to post on your Facebook page?
Which posts work best for your audience? 🤔
How can you optimize these top-performing posts?
Many business owners need help when it comes to creating an effective Facebook content strategy.
This is especially true with Facebook’s organic reach decline.
Have you been using the Facebook Relevance Score to measure ad quality? Because here’s what you should know: Facebook has killed relevance score on April 30 and replaced it with three new metrics, namely…
Quality ranking Engagement rate ranking Conversion rate ranking
Overall, these metrics are called Ad Relevance Diagnostics. You may be wondering, “Why the replacement?” Here’s