How to Select the Right Facebook Ad Types for Your Business Goals

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The digital revolution has brought on rapid developments in the power marketers have to reach the right customers. Choose the correct objective in the Facebook Ad Manager to take advantage of one of the most powerful ad distribution channels in the world. We tell you all you need to know about Facebook ad objectives.

The biggest mistake to avoid when running Facebook Ads

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When you log into Facebook and see all those ads popping up in your newsfeed, you probably think all those advertisers are making a ton of money. But the truth is that most advertisers aren’t making any profit because their ads aren’t working. Only a small percentage of advertisers are turning huge profits and

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20 Clever Ways to Increase Your Organic Reach on Facebook

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Facebook is on it’s way to becoming the largest referral platform for website traffic. Last 2015, the social media powerhouse successfully overtook Google and owned 40% of website traffic in the World Wide Web.

Businesses all over the world hope to turn a slice of Facebook’s 1 billion+ users and gigantic

How To Create Instagram Lead Ads in 13 Easy Steps

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If you’re taking your online business seriously, building an email list should be on your priority list.

After all, Derek Halpern said that “if you’re not building an email list, you are an idiot!” (and you don’t want to be an idiot, right?!).

You’ve probably already seen all the common, rehearsed list-building strategies that everyone is already using…

… which is

10 Reasons To Retarget Your Subscribers With Facebook Ads

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I am pretty sure you would agree with the fact that as a marketer, you dream of building a huge online presence and getting more personal with your audience.

These are among the gazillion reasons why you build an email list and run an email marketing campaign.

However, building an email list is only half the battle…

Getting your email subscribers to convert is

4 Simple But Effective Ways to Increase Your Facebook Ads CTR

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When running ads on Facebook, you obviously want to know how your campaigns are doing – and you want to push for the best results possible.

Even though ROI (Return on Investment, e.g. dollar in VS dollar out) is the most important metric, it often takes time before you have enough data.

That’s why many people focus on their CTR