7 ways to Spy on your Competitor’s Facebook Ads

by: 14 Comments

When it comes to competition, the first thing any business wants to know is if their competitor is using something and how well are they using it.

And same goes for Facebook Ads.

You want to know your competition’s Facebook ad strategy – but you’re probably not seeing them all on your own newsfeed.

Fortunately, there are various ways that make it ridiculously easy to see what your competitors are up to and how can you replicate their success on your Facebook Ads.

This article list down all the tools out there that will help you spy on the ads your competitors are running.

Besides knowing WHICH ads they’re running, you obviously also want to know WHO they are targeting.

There’s a trick to discover that as well, see…

CHEAT SHEET: How To Reveal The *EXACT* Ad Targeting Your Competitor Is Using

1 – AdEspresso

AdEspresso has a vast library of Facebook Ads from businesses globally. See and get inspired by Facebook Ads from virtually all type of businesses, including your competitors.

Costs: Free.


2 – Adicted.io

Addicted.io adds hundreds of new Facebook Ads on a daily basis. They provide one of the simplest way to review what type of ads their competitors are using.

You can view the complete ad (as it is) and the current interaction it has (likes, shares and comments)

One subscribed (free subscription available) you can view thousands of ads with advanced filtering capabilities ( objective, type etc).

Update: It seems that Adicted.io doesn’t exist anymore, unfortunately.

We did find a good alternative, though: BigBigAds!


3 – Adsviser

Adsviser enables you to search through their database of 225,694 Facebook Ads. There’s no demo available, unfortunately.

Costs: $67/month – $197/year.


4 – Adfox

AdFox has a mighty database of over 300,000 ads and growing, enabling you to find the Best Facebook Ads And Funnels In matter of seconds!

Costs: $39 – $67/month.


5 – Compass

Compass is still in beta but they claim to let you find Facebook Ads as well, so we recommend to keep an eye out for this one!

Costs: unknown.


6 – Social Ads Tool

Social  Ads tool doesn’t directly let you view ads from your competitors but rather let you modify delivery of your Facebook Ads based on your competitor’s spending behavior.

Costs: various pricing models.


7 – Adsvantage

Adsvantage enables you to tap into the ads and campaigns of your competitors. You can use it to uncover your competitors top performing Facebook Ads.

Costs: Free version with various paid upgrades


There you have it. 7 online tools and services that you can use to unveil Facebook Ads from virtually any business or niche.

Our personal favorites are AdEspresso and Adicted. AdEspresso because it’s free, and Adicted because of their clean layout and filtering options.

Once you know WHAT ads they’re running, you also want to know WHO they’re targeting… and we didn’t want to leave you hanging (click below):

CHEAT SHEET: How To Reveal The *EXACT* Ad Targeting Your Competitor Is Using

If you think we have missed any, please feel free to add it in the comments below.

Happy Spying 😉