It is remarkably easy to generate thousands of leads from a great Facebook ad. Of course, you need to know your audience, where to find them online, and promote something people will actually want. And to really boost your revenue, you need to be able to retarget those leads, again and again, to heighten the chances that each one will
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The digital revolution has brought on rapid developments in the power marketers have to reach the right customers. Choose the correct objective in the Facebook Ad Manager to take advantage of one of the most powerful ad distribution channels in the world. We tell you all you need to know about Facebook ad objectives.
Targeting is one of the most important things to pay attention to in running Facebook Ads. It helps you select your audience with great precision. The key is knowing how to do that targeting!
While you can target your existing customers, one of the best-known ways of targeting on Facebook is what is called “interest-based targeting”–
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When you log into Facebook and see all those ads popping up in your newsfeed, you probably think all those advertisers are making a ton of money. But the truth is that most advertisers aren’t making any profit because their ads aren’t working. Only a small percentage of
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Facebook is on it’s way to becoming the largest referral platform for website traffic. Last 2015, the social media powerhouse successfully overtook Google and owned 40% of website traffic in the World Wide Web.
Businesses
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If you’re taking your online business seriously, building an email list should be on your priority list.
After all, Derek Halpern said that “if you’re not building an email list, you are an idiot!” (and you don’t want to be an idiot, right?!).
You’ve probably already seen all the common, rehearsed list-building strategies that everyone is already using…
… which is
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I am pretty sure you would agree with the fact that as a marketer, you dream of building a huge online presence and getting more personal with your audience.
These are among the gazillion reasons why you build an email list and run an email marketing campaign.
However, building an email list is only half the battle…
Getting your email subscribers to convert is
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Without a doubt, Facebook is THE place to be to build audiences and generate revenue.
You know it, I know it… Every single marketer knows it.
But with it’s decreasing organic reach, you’ll need to rely on Facebook Ads more than ever.
That means your money is on the line, which is why you’ll want to know what REALLY works and what
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When running ads on Facebook, you obviously want to know how your campaigns are doing – and you want to push for the best results possible.
Even though ROI (Return on Investment, e.g. dollar in VS dollar out) is the most important metric, it often takes time before you have enough data.
That’s why many people focus on their CTR
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This case study reveals how I got 50% more sales (along with a 2021% ROI) by splitting my email list in half.
Recently, I was promoting UpViral to a segment of my email list. Before sending the emails out, I did something… unusual.
The experiment we did
As part of an experiment, I split the email segment randomly
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