You decide to advertise on Facebook because you want to increase sales. Way more powerful than organic posts, Facebook Ads let you target the exact audience based on their age, location, and interests. However, running Facebook ads without a plan doesn’t guarantee results.
Let me start off by saying that there are many types of Facebook ads. There’s the regular
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You’re a marketer. You use Facebook ads to grow your business. You’ve also likely heard of the General Data Protection Regulation (GDPR), and are probably freaking out about how it’ll affect you, your business… and your Facebook Ads account.
Rightly so, because with the recent hearings it’s likely that Facebook will enforce advertisers to follow the new privacy law as
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Meet Melissa. She’s a regular marketer.
Like most marketers, Melissa struggles to keep her subscribers engaged. No one takes action from her emails.
Some don’t bother to open. Others do but don’t click.
Melissa scratches her head. How could this be possible when they signed-up? Why don’t they respond? She asks herself.
Having a list of unengaged subscribers – it’s
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You will have already heard that Facebook has over 2 billion monthly active users. But the real power is understanding what those users are really interested in. What triggers their emotive responses? What grabs their attention? What gets them engaged?
As a social network, Facebook remains the place where people share their experiences, thoughts, and interests.
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Have you heard of a business that doesn’t have a Facebook presence yet? Most likely not! Brands all over the world are on social media, and Facebook is no exception.
I’m not here to mention the benefits of marketing on the biggest social media platform. Facebook has over 2.2 billion monthly users. You already know that having
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Let me ask you a question:
How would you feel if 30 people showed up at your jewelry store, left altogether, and made a vague promise that they’d “think about it”?
Frustrated, right?
Being an online entrepreneur is not easy. A lot of times, you deal with people who show a hint of interest in your business but never proceed
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Facebook is the world’s biggest social network but what about the numbers behind the headlines? We’ve put together a list of revealing statistics that every business should know about. Some will not be a surprise but they will give you plenty of food for thought.
Even better, we follow up each statistic with some killer ideas about how to fully
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Many businesses only try out Facebook advertising for a while but fail because they do not fully understand how it works. In fact, only 45% of marketers believe their Facebook campaigns are effective. So, if you master the art of Facebook marketing, you will jump ahead of these rivals.
One of the very first things you should do
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If you’re trying to make Facebook ads work for your business… I’ve got good and bad news for you.
The bad news is that I know for a fact that these self-titled “gurus” (who claim to know all there is to know about Facebook ads) have actually got it wrong!
Controversial? Maybe
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Facebook ads… Though recent news shows ad spend on the rise, this only indicates that demand is increasing for the powerful ways in which the platform enables its users to reach a wide, yet highly targeted audience.
It doesn’t even need to be said; It’s taken for granted – Facebook is the most popular social media platform in the
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