Lead Ads

How to Double your ROI from Facebook using One Little Checkbox?

by: Wilco17 Comments

Since its launch last year in October, Facebook Lead Ads is popular among advertisers and businesses to generate leads in a quick and simple manner.

Tab, tab, done.

Facebook Lead Ad requires just few clicks to signup a lead – with no data entry at all.

Without doubt Facebook’s most powerful feature for their advertisers.

It’s not all glory though..

Facebook Lead Ads don’t provide much room for advertisers to show detailed information about their product – making it difficult to convince people WHY they should opt-in.

Sometimes the ad alone is not good enough to convince them, and lack of information can hurt lead generation and conversion rates of follow-up mailings.

Until today, that is.

Facebook just released Context Cards, giving advertisers more leverage to convince their audience to subscribe (and be more engaged afterwards).

We have a created a step-by-step video that will show you what this feature is, and how to use it by enabling a simple check-box.

Watch this video for step-by-step instructions:

This feature provide prospective leads with more pre-signup information about the product / service they are signing up for.

Even though it’s too early to give any numbers (Facebook released this feature today)…

… we expect this will significantly boost your ROI on the long run by getting higher quality leads onto your email list.

Want to know how to get more results out of Facebook Lead Ad? Click here to get our free training course on Facebook Lead Ads


  • Awesome Wilco – thanks for always being ahead of the game.

  • Thanks for the post and clear instructions for using this new FB feature. Internet marketing does not have to be as hard as some of us make it. However, one small mistake in a setup can stop us cold. What we need are more instructional videos like this people like me can watch often and get FB ad creation correct the 1st time.

  • Awesome Wilco. Does Connectio work with ConvertKit yet?

  • Nice demo, Wilco! I think one of the reasons Facebook added this is user experience. Some people might be confused as users requesting the info. This extra marketing message can make it clearer for them.

  • Always on top of the game! Thanks Wilco, very useful !

  • planetMitch

    Wilco thanks so much for this very easy demo. First time thru that option for the extra form wasn’t there for some reason but it was my second time thru creating the form. My first time using this with Connectio and it was so dang simple to set up! Getting leads to my webinar straight from Facebook is brilliant

  • Love the updates Wilco. Less ambiguity is everything …thanks

  • Hey guys, I just did an A/B testing for the new marketing message. Basically there are 2 ads: Same ad copy, same image, same CTA, same form fields but different is that, one add include advertising message (above) and there order is not. The result is the ad without advertising message has more lead (700 vs 100) and cheaper ($0.2 vs $0.36)

    So I don’t think marketing message feature does increase ad performance at this stage. Anyone have the same experience?

    • I’d expect the CPL to go up for sure, so this doesn’t surprise me. I’d be more curious in the long-term effect (e.g. revenue in the first 30 days of signing up), for example. Or perhaps a simple metric as open-rate on first email (so you can calculate the cost per “engaging lead”). Would be great if you got those numbers as well!

      • Hi Wilco, I agreed with your point. But I wasn’t track the conversion deeper to first purchase so couldn’t say much. Will do a another test for that, KPI could be Cost per first purchasing and Open Rate on onboarding email. Will keep you update. Thanks,