10 Great Facebook Video Ad Examples (+ 17 Reasons Why They Worked)

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So you’ve been marketing on Facebook for quite some time already. But now you’re thinking, “How about using video content for my next campaign?”

You saw how powerful Facebook video ads can be in getting hundreds to thousands of reactions, comments, and shares. I’m sure you’re also guessing these engaging videos generated a lot of sales!

Let me tell you that now is the best time to use videos in your advertising strategy. Here are reasons why:

  • Users can watch Facebook video ads in silent mode. This gives creative video marketers the opportunity to stand out and people to find ads less intrusive.

“But I Don’t Know the Best Techniques… What Should I Do?”

If you’re like most people, the idea of being on camera puts you off. Everyone who’s trying out Facebook video ads for the first time feels this way.

So, what’s the solution?

To answer your question, I did some research and found 10 amazing Facebook video ads.

Let’s explore each video ad and draw out some winning characteristics. Then, you can apply the principles or techniques used by these ads to your next Facebook video ad campaign.

1. Jason Hornung

Are you having trouble targeting BUYERS with your Facebook™ ads?If so, there’s a few (little known) reasons for this…Watch the video below and you’ll discover these reasons…Along with what you can do about them to take your campaigns from failure to success (or from success to MASSIVE success) in 2017…If you find this video to be of value, please like, share and tag a friend you feel would also find this video of value :)AND…If you’d like to learn more about creating and scaling Facebook™ ad campaigns…Then I’d recommend you click over to this link right here:http://jasonhornungagency.com/profit-maximizer-training-fb-2/On that page, you can register for a free online training I put together that will help you create campaigns that make your “virtual cash register” ring over and over!To the victor belong the spoils,Jason Hornung

Geplaatst door Jason Hornung op Maandag 30 januari 2017

In this video, Jason Hornung showcases his expertise on Facebook ads. The only time you’ll see him is at the start of the video where he introduces his website home page. Most of the content features a whiteboard where Jason scribbles while he talks.

This video garnered 1 million views and was shared over 2.3 thousand times. It’s not difficult to see why it worked:


Jason illustrated his concepts on a digital whiteboard. This made his topic easier to understand and better remembered.

Call-to-action (CTA)

At the end of the video, viewers were invited to sign-up for a free training. CTAs give an audience a sense of direction. They seize opportunities for conversions.

2. Dean Graziosi

This Free Book Paid For My Tesla

This Free Book Paid For My Tesla!!!How?because the right information is the equivalent to cold hard cash (and I mean that literally)Look, in this book, you'll learn the 36 habits that are the foundation for wealth……After I learned these simple little habits, and implemented them in my life everything changed – and faster than I could have possibly imagined.I went from being dead broke, living in a bathroom to generating hundreds of millions of dollars, and becoming a multiple New York Times Best-Selling Author.All because of these 36 simple habits…Do you want to know what they are?Well, I reveal ALL of them in my new book “Millionaire Success Habits” (And I’m giving away the hardcover copy for FREE.)So whether you’re looking to write a New York Times Best-Selling book like I did in my late 20's…Whether you’re trying to scale your business 10x and need the daily habits to get there…Or even if you just need to take your health and relationships to that next level…Then THIS IS THE BOOK FOR YOU, and like I said…It’s free today!But you need to hurry because this is an extremely limited offer and it won’t last long.So click the link below to get the full scoop.Also, when you get the book today, I will donate 22 meals to Feeding America through my good friend Tony Robbins.So grab your copy right now :)http://dgachieve.com/grab-your-bookWith love,Dean"Dean is a genius at what he does." – Tony Robbins"A must read." – Brendon Burchard"It's entrepreneurs like Dean that make the world a better place.” – Sir Richard Branson“Dean has a unique ability to take what others make complicated and boil it down to a recipe for success you can follow."- Larry King“You should get this book no matter what. I paid this guy $100k to be a part of his mastermind and you can learn from him for just a few bucks!"- Russell Brunson“Dean's common sense approach makes it feel like he is personally teaching you exactly what to do so you avoid what not to do.”- Jack CanfieldGo here to get your free copy of Millionaire Success Habits: http://dgachieve.com/grab-your-book

Geplaatst door Dean Graziosi op Zaterdag 9 september 2017

How would you like to film yourself showing off your product while driving, and you’re not focusing attention on the road? Only Dean Graziosi can do this – because he’s in a self-driving car! (Tesla) ?

Dean offers his book for free, and all people need to pay for is the shipping. His video got over 43,000 reactions. Here are some takeaways:

Element of surprise

Make your video ad memorable by doing something unexpected. Don’t be afraid to step out of your comfort zone but don’t do something risky!

Ultimate solution

Dean positions his product as “the solution” that builds wealth in this insecure world. Like Dean, identify the biggest problem in your niche and advertise your product as the answer.

3. Alex Mehr, Ph.D

Only $7/month: Video Book Summaries By The Authors Themselves

This might be the fastest way to learn new skills.

Geplaatst door Alex Mehr, Ph.D. op Woensdag 6 december 2017

Should Facebook video ads be staged and expensive to gain 1 million views? Definitely not! Take it from Alex Mehr, CEO of Mentorbox.

Whether you’re taking a walk at the park or beach, you can always record a video for your FB ad. And there’s no need for a professional camera – a good camera phone will do just fine.

But keep these tips in mind:


If you decide to shoot outdoors, do so when there are clouds. This gives you shade to avoid glaring sunlight.

Introduce yourself

State who you are and what your brand does at the start of the video. This builds rapport and credibility. Alex does this by saying, “Hey, my name is Alex Mehr, CEO of Mentorbox – one of the largest book subscription companies.”

Show your human side

The video depicts what a typical day looks like in the life of Alex Mehr. He walked away from his desk to take his dog out for a walk. Showing your human side gives off an authentic vibe.

4. Grunt Style

✔️ Veteran owned and operated apparel company✔️ Lifetime guarantee on ALL shirts for any reason✔️ Employs over 150 Veterans and PatriotsFind out more ➡ ➡ www.gruntstyle.com

Geplaatst door Grunt Style op Vrijdag 7 oktober 2016

Tim of Grunt Style brings you behind the scenes. In the video, you get to see Grunt Style’s employees doing what they do. In a competitive marketplace, a great way to stand out is to incorporate “sneak peeks.”

Can you guess why this strategy takes your business to the next level?

Triggers engagement

Put yourself in the shoes of your customer. Wouldn’t you love to see the people and processes involved in the creation of a product? This kind of content builds trust and prompts sharing and commenting.

5. Juicing Vegetables

The 11 Superfoods You Should Eat Every DayWatch this video about 11 of my favorite nutrient-dense, healing superfoods and how you can get them all in one delicious juice!Click here to learn more >> http://fitlife.tv/organifi-green-juice-1/

Geplaatst door Juicing Vegetables op Maandag 31 oktober 2016

As someone who wants to be in the best possible health, you’d be amazed by the benefits of the 11 vegetables presented by Drew Canole. Maybe you’ll ask yourself, “How in the world can I make time and access those vegetables at once?”

Do you know why this video garnered over 4 million views?

It overcame a common sales objection: Complexity

Customers have their personal reasons for not trying something – no matter how much they like it! Drew handles his audience’s objection through a green juice powder that combines all 11 vegetables. And he made sure to highlight that in the video.

6. Jon Penberthy

The 3 Mistakes You Might Be Making With Your Ads

In the past 12 months I've looked at over 128 ads from some of the students in my coaching academy, and I’ve found 3 common mistakes that most of them were making. I've decided to make a video showing why my ads are consistently profitable and how to fix these common mistakes. It's not rocket science but it is easy to make these mistakes… 1. Not educate Your Audience 2. Not building relationship with audience3. Approaching the customer at the wrong time I’ve put together a full web class explaining in detail how I fixed my ads and how you too can run effective and profitable ads for your business. https://socialtraffictraining.com/ad-trainingPS. I will have more training coming in the future so leave a comment below with any questions you have and I’ll try to answer them in the future.

Geplaatst door Jon Penberthy op Dinsdag 6 februari 2018

Jon Penberthy’s video was taken in a resort in daylight to give off a fresh and positive vibe. This helps viewers become more receptive to his topic on FB ad mistakes.

Let’s explore more strengths of this 5-minute video:

Start with a story/scenario

In a world full of distractions, it’s important that you grab someone’s attention right away. Jon begins by saying, “So you’re excited about your new business… and you know that FB advertising is where it’s at. So you run an ad, and it fails. You lose money…”

Show them how it’s done

There’s no better way to spark conversions than demonstrating how something is used to its fullest potential. Fast forward to 1:42 and see how Jon uses 3 scenarios to show the potential of FB ads when done right.

7. Wilco de Kreij

So, I went into spy-mode on Uber, Airbnb & Dropbox and I discovered something everyone should know.Their #1 traffic strategy that hardly anyone uses besides them.It's what helped them grow to 4 million customers in 15 months (3900% growth).Crazy.So once I saw this, I started experimenting as well.ViralHacking is what I call it.In a nutshell, it's basically creating an army of people desperate to promote a site or a business.It's a new growth/traffic strategy that I'm going to teach on my upcoming training session -> https://upviral.com/traffic-hackingIt's my main list building strategy in my business.Just recently I applied it on a highly competitive niche and I gathered 16,000 subscribers using viral marketing as my list building strategy.This workshop is packed with great actionable strategies and tactics, such as:- My traffic strategy that's not depending on any of the "usual" traffic sources.- How I'm getting leads from day 1.- How I'm multiplying those leads with the same amount of traffic.Even Tim Ferriss (of the 4 Hour Workweek) has mentioned this strategy on his blog because it’s so effective.What's great about this list building strategy is that once combined with other traffic sources, the effect is even stronger as it empowers each other.On this no cost workshop, you'll also get access to my upcoming, unreleased software if you signup and show up during the training session (no catch).That's how much I want to teach others.I'll explain in-detail how to implement this list building strategy on my upcoming training session, so click here to register -> https://upviral.com/traffic-hacking

Geplaatst door Wilco de Kreij op Dinsdag 19 september 2017

About 8 months ago, I launched this FB video ad about Viral Hacking and it got over 2.6 million views and 5.6K shares. No matter what your video is about, never miss these helpful tactics:

Get straight to the point

Notice that I ask the question, “What is viral hacking?” and immediately answer it at the start of the video. Understand that your audience might not have all the time to stick around to watch your ad. Don’t beat around the bush.

Focus on one idea

Make people believe in one thing and not many things. In the video, I’ve focused on viral hacking and viral hacking only. If you give out too many details, your audience won’t be able to process them and make a choice.

Get on their level

If there’s one story that humans in general easily connect to, that’s struggle. Sharing that you used to be in the same position helps people get to know you better.

8. Chatbooks

Stop Wasting Hours Making Photo Books. This One Takes 1 Minute.

Stop Wasting Hours Making Photo Books.This One Takes 1 Minute.Click Here to Install Chatbooks: http://bit.ly/2e0F0rzNow shipping internationally! Shipping starts at just $2 per book for Australia, Canada, New Zealand, the UK, and more. #chatbooks

Geplaatst door Chatbooks op Maandag 17 oktober 2016

This super hilarious video by Chatbooks got 72 million views. Moms who barely have time to make scrapbooks were captivated. But not just moms – also pops and anyone who came across this advert.

Learn why it immediately gained traction:

Use of humor

While you can convey your message in a plain manner, humor brings extra charm and makes things more exciting. If done right like this video, humor will help you meet the goals you’ve set in the first place.

Add text to videos

Digiday’s study reveals that 85% of Facebook videos are being watched without sound. Incorporating text gives your audience the freedom to enjoy and absorb information even in silent mode.

9. Squatty Potty

This Unicorn Changed the Way I Poop

This Unicorn Change the Way I Poop. #SquattyPotty #UnicornPoopOrder online: www.SquattyPotty.comYouTube version: https://youtu.be/YbYWhdLO43Q

Geplaatst door Squatty Potty op Woensdag 7 oktober 2015

Set in a medieval time, Squatty Potty’s video capitalizes on the unicorn trend to connect with their audience. They create a desire for their product using these effective strategies:

Communicate technical topics in a creative way

If someone sold you a toilet stool, your first decision would be not to buy it. “There’s no immediate need for it,” you’d tell yourself.

But squatty Potty takes things to the next level. To convey the importance of a toilet seat, they fashionably convey the negative effects of the typical toilet seat on one’s bowel movements using a pop culture symbol. What a fun way to explain the science of something! ?

Social proof

Ratings and recommendations from industry experts give people more reasons to trust in your product. If you have these forms of social proof, feature them in your video ad. Go to 1:53 and see how the prince uses social proof.

10. Purple

How to Use a Raw Egg to Determine if Your Mattress is Awful.

How to Use a Raw Egg to Determine if Your Mattress is Awful. #purpleWebsite: http://OnPurple.comYouTube Version: https://youtu.be/4BvwpjaGZCQ

Geplaatst door Purple op Maandag 25 april 2016

Thousands of products in the same category are being introduced each day. How does yours stand out? How do you prove that your product is the winner?

Test it in front of your customers

Purple shows the “Raw Egg Test” to prove that their mattresses can properly cradle your body’s pressure points. Visual representations such as testing help show evidence of your worth.

Here’s How to Skyrocket the Effectiveness of Your Ad Campaign…

Engaging Facebook video ads can only go so far…. because if they don’t reach the right audience, your goals remain unmet. Whether your goals are to increase your sign-ups or drive product sales, precise targeting is the key to success.

Now your immediate action would be to head over to the targeting options in your Facebook Ads Manager. But using this method, you’re faced with a limited number of interests.

Not to mention, your competitors are targeting the same interests!

Here at Connectio, we offer a solution called ConnectExplore. ConnectExplore connects with your Facebook Ads account and will suggest more specific interests to target.

Here’s a screenshot of the dashboard:

Not just that, ConnectExplore reveals the exact audience size per interest (and more metrics) so you can be certain that targeting these interests gets you the best results.

Your new discoveries on ConnectExplore will also help you refine or improve your video ad to make it even more appealing to viewers. ?

Final Thoughts

Are you excited to launch a highly successful Facebook video ad? If you’re ready, be sure to apply the techniques I just shared. Lastly, don’t forget to target the right audience with our tool, ConnectExplore. Let me know the results of your next campaign!