How do I grow my email list on Facebook?

Since you’ve probably been on Facebook for quite some time now, you’re wondering if it’s possible to use the platform for increasing your subscribers.

The answer is yes. Facebook has nearly 2.45 billion monthly active users. That makes the platform an ocean for catching prospects.

And the more people you can add to your mailing list, the more you can retarget with Facebook ads. That’s one way to stay relevant to your audience.

Without further ado, let me show you the different ways to drive Facebook traffic to your list.

7 Facebook Email List Building Strategies

1. Add an email sign up button to your Facebook page.

Any time someone lands on your page, make sure that they see an option to sign-up.

It’s really simple.

All you need to do is add a call-to-action button that takes people to a page outside of Facebook. For the purpose of collecting email subscribers, this page should be an email opt-in page.

Follow these steps:

Log in to your business’ Facebook page.

Right below your page’s cover photo, you’ll see a button that you can edit to show your desired call-to-action.

Choose Contact you, then Sign Up.

Specify the website/landing page link that you would like to send people to when they click the button.

2. Promote your referral contest or giveaway on Facebook.

If you’re using referral marketing to drive more business leads, then why not share your campaign to Facebook?

(In case you don’t have an idea of what a referral contest/giveaway is, it’s a campaign where people can win something in exchange for referring their friends.)

Simply post the contest/giveaway link to your Facebook timeline. Accompany that link with an enticing call-to-action. Mention that you’re giving away something and that everyone is encouraged to join!

Here’s an example of a giveaway Facebook post from Shire Talk:

Here’s the key:

To attract as many participants as possible from Facebook, pick a great prize. A great prize attracts not just a huge audience, but more importantly a qualified audience.

Read: How to Choose a Contest Prize That Attracts Qualified Leads and Helps You Go Viral

3. Share blog posts with content upgrades.

Sharing the posts on your blog to Facebook is a simple way to get more readers.

But you can also turn any reader into a potential subscriber by making sure that every blog post offers a content upgrade. A content upgrade is a bonus content that’s related to the blog post itself.

To get that bonus, people would have to enter their email address first.

For instance, a blog post about marketing copywriting can offer a great content upgrade like a PDF list of marketing power words. That’s something that marketing copywriters would want to get their hands on!

4. Run Facebook Lead Ads (target a lookalike audience)

When it comes to Facebook ads, lead ads are worth using to acquire more business leads.

What are Facebook lead ads? These are ads that allow prospects to enter their information in exchange for a product or service that they’re interested in.

The reason why lead ads are effective is that they’re optimized for mobile users. Being mobile-friendly, they make it quick and easy for people to submit their email.

Get the most out of your lead ad by reaching people who are already like your current customers or website visitors. This is called a Lookalike Audience.

By targeting a lookalike audience, you’re more likely to attract email subscribers who can also become your customers.

5. Go on-air with Facebook Live

Generating leads by going live on Facebook? Sure!

Stats show that Facebook Live videos generate 6 times more interaction than traditional videos. They also get 10 times more comments.

Here are tips if you choose to go live for your Facebook email list growth:

• Choose a topic to talk about that will provide a lot of value to your audience. Here’s a tip: Ask your audience what topic they want you to discuss so you can have a good idea.
• Drive traffic to your live stream by announcing it often. Do it through social media posts.
• Create a valuable lead magnet (if you don’t have one) and tell your viewers that they can have it if they attend. Make sure that the lead magnet requires them to enter their email.

Throughout the live video, mention the lead magnet so that your audience will be encouraged to get it. You can also provide a link to it in the comments section.

6. Take advantage of Our Story.

In your Facebook page’s About section, there’s a feature called “Our Story” where you can give people a sneak peek of your business.

If you’re offering something special that also allows you to grow your list, write about it and link to it from your story.

Here’s an example from Marie Forleo.

She uses a compelling headline where she announces that B-School is now open. Marie goes on to explain what B-school is about and adds a call-to-action at the end with a link to get started.

If you click the link, you will be taken to a landing page where you can subscribe to grab her free 3-part video training series.

7. Pin your lead magnet.

Here’s another tactic to continuously grow your email list through Facebook — without spending extra time.

Pin that post about your lead magnet so that it’s always at the top of your Facebook page! It’ll be the first thing that people see when they visit your timeline.

Wrapping It Up

If you’re still not using these Facebook email list building strategies, now is the time to do it.

It’s all about maximizing your page (like your CTA button below your cover image and About section) and posting content that your audience will be interested in.

Finally, check out Connectio and see how it can take your Facebook campaigns to the next level. Here are some tools that are worth checking out:

If you plan to run Facebook lead ads… ConnectLeads synchronizes your autoresponder and lead ads, making managing your leads really simple.

To promote only the best posts that also generate leads for you… ConnectAutomate does the hard work of identifying those posts based on your own rules — the types of posts to promote, the level of engagement for those posts, the kind of audience you want to target, and more.

Got questions about today’s topic? More ideas on how to build an email list with Facebook? If I’ve missed anything, feel free to comment below.