Email Swipes

Below you’ll find 12 email swipes to be used for your inspiration during the launch.

Teaser Email

Subject line #1: How to make 2020 your most profitable year on Facebook Ads?

Subject line #2: How does Facebook Ads treat your business in 2020?

Subject line #3: Sick and tired of Facebook Ads? Then try THIS…

Subject line #4: Fed up with FB ads? Then try THIS (no, it’s not YouTube video ads)

Subject line #5: This new Facebook strategy will save your business in 2020

BODY:

How does Facebook Ads treat your business in 2020?

Between the dramatic price changes in CPMs… pixels randomly double firing one week and not firing at all another week… and ad accounts being banned for no good reason often by algorithm mistakes…

Running profitable ads on Facebook gets harder than ever for many business owners, marketers, and agencies.

That’s why I’m seeing a trend towards YouTube ads and other ad platforms.

Many business owners are looking for alternative ways to reach their customers.

Honestly, I can’t blame them.

I’m always looking for ways to minimize the risk on my business too — it’s the smart thing to do.

That’s why I’m doubling down my efforts on Facebook.

Yeah, that’s right.

Despite all the ups and downs lately, I decided to double down on Facebook Ads.

And this is NOT a “zag while others zig” strategy either.

It’s a decision purely based on data and real-life results that a marketing colleague of mine has shared with me.

In his early tests, my friend turned $1,151 into $7,955 in a single Facebook ad campaign (and then he scaled it further).

I’m pretty excited about these numbers and the replicable strategy behind it…

But I can’t share more right now.

All I can say is…

Watch for my email tomorrow — it’ll change the way you run Facebook Ads in 2020.

[Sign off]

Cart Open Email

(That Goes With Teaser Email #1)

Subject line #1: How to turn $1,151 into $7,955 on Facebook

Subject line #2: Is this the most profitable strategy for Facebook advertisers?

Subject line #3: Are you getting a 6.9x ROAS? Then you don’t need to read THIS

Subject line #4: This unsexy Facebook ads strategy gets 6.9x ROAS

Subject line #5: The ONE Facebook Ads strategy that works in 2020

 

BODY

Yesterday, I mentioned a Facebook strategy that seems to be working quite well in 2020 despite all the ups and downs of the Facebook ad platform lately.

One of my marketing colleagues turned $1,151 into $7,955 using this strategy…

…and since then he has scaled his campaigns multiple times to over 50k in ad spend.

I believe this is the easiest strategy on Facebook to get new customers profitably…

But there’s a catch.

This is NOT a new strategy. It’s NOT a shiny object. It’s NOT sexy.

And that’s precisely why most business owners and marketers overlook it.

Yet, it works.

It works just “good enough” for most people.

But it works brilliantly in the right hands.

If you’re in the top %0.01 percent of digital marketers, you might have already realized that I’m talking about retargeting ads.

Retargeting ads was all the rage so many years ago and it’s a lost art nowadays.

Now, don’t get me wrong.

A lot of marketers are still using retargeting ads on Facebook and most of them are getting good returns for their effort.

Yet, “good is the enemy of great”.

Majority of marketers get “good enough” results from their retargeting ads while probably losing money or hardly breaking even on their cold ads…

As a result, they put all their efforts on optimizing cold ads while using the same-old strategies for warm ads (i.e. retargeting ads).

But one of my marketing friends, Wilco de Kreij, asked himself whether he could turn already good retargeting campaigns into highly profitable campaigns.

He broke down everything from setting up retargeting campaigns… 

…to which types of ad copy works for him the best…

…to how the pixel optimizes.

After detailed analysis and optimization, he got a 6.91x ROI from one of his “upgraded” retargeting campaigns.

And that was just a start — click here to read the full story…

This is the reason why I decided to double down on Facebook ads while most of my online marketing friends are thinking about pivoting to YouTube ads.

It’s the low-hanging fruit that most marketers overlook…

Yet it’s very easy to squeeze even more from it when you follow Wilco’s tested and proven strategies, tactics, and ad templates.

Click here to discover it now…

It’ll change the way you look at Facebook Ads and how you evaluate the results of your regarding campaigns.

It’s that good — so check it out while it’s still fresh on your mind.

[Sign off]

Launch Email

Subject line #1: Bring consistency to your results with Facebook Ads

Subject line #2: Turn those breakeven FB ad campaigns into profitable ones

Subject line #3: Do you hate the inconsistency of Facebook Ads?

Subject line #4: It’s hard to run profitable ad campaigns on Facebook without THIS

Subject line #5: Without THIS, it’s impossible to run profitable FB ads

BODY

Not sure if your experience is similar…

But the inconsistency of my results with Facebook Ads was killing me.

I’m not just talking about the account suspensions and bans which is another big headache, but the ever changing ad costs and performance issues feels like riding on a rollercoaster 7/24.

So I’ve been on a hunt for bringing consistency to my results with Facebook Ads for so long.

When I saw my friend Wilco’s “Retargeting Machine” solution…

I knew I was onto something.

Now, let me set this straight:

I’ve been using retargeting campaigns for a long time and almost all my retargeting campaigns were getting good results.

It was the cold campaigns that were consistently inconsistent. ?

So I’ve been spending all my time testing different ad copy, images, and optimizing my landing pages and offers for cold traffic on Facebook.

If you’re on a similar path, you might guess the results.

One day I felt like a genius, another day I felt like a loser — the problem was I couldn’t put a finger on what worked and what didn’t.

In comparison, retargeting ads are pretty estimative.

By just changing your ad copy or ad creatives, you can get measurable results.

The problem is, almost no one spares time to optimize their retargeting ads (because “they’re already working, so why fix it”, right?)

You need to be a real “marketing nerd” to use your own marketing dollars to optimize your retargeting ads.

And while I consider Wilco de Kreij one of the best Facebook experts out there, he considers himself a “Facebook Ads nerd”.

So he went on and dissected his best performing retargeting ads and the ones that are average, he started to see some patterns…

After some careful analysis, he was able to 5x, 6x and even 7x his results with retargeting campaigns — even on scale.

Now he’s sharing his insights, best practices, and top-performing ad templates in his new program The Retargeting Machine…

This is your rare chance to shortcut the learning curve of running *highly profitable* retargeting campaigns on Facebook that will bring consistency to your results at the account level.

You don’t need to spend $2 million of your own money on Facebook Ads to come up with these insights yourself, Wilco already did it for you and me.

Click here to pick Wilco’s brain…

This is NOT another course that goes dozens of hours to go through only to discover a ton of untested theory.

It’s an actionable program that’s designed to get you results in 7 days or less.

And for the next few days, you can get it at a reduced price.

So check it out while it’s still fresh in your mind.

Retargeting ads is all about giving a second chance to your customers, but once this discount is over there won’t be a second chance.

That’s why the best time to take action is NOW.

Hope to see you inside.

[Sign off]

Cart Close

Subject line #1: ⏰ LAST DAY: The Retargeting Machine goes away tonight

Subject line #2: [Last Change] The Retargeting Machine discount expires tonight

Subject line #3: Today is the LAST DAY to get the Retargeting Machine with a special discount

Subject line #4: Don’t let this turn into a pumpkin tonight

Subject line #5: Your discount expires today…

Image (optimized):

https://drive.google.com/file/d/1FppOobMFyjHoRKwFJoB80ttVPbh5r11S/view?usp=sharing

BODY

Hey there,

Today is the LAST DAY to get the Retargeting Machine with a special discount…

Once the countdown timer below hits zero…

…you will NOT get it at this price point ever again.

[countdown timer]

So I want to make sure you know…

This is a rare opportunity for you to pick Wilco’s brain on running profitable retargeting campaigns…

Here’s a recap of what you’ll be getting:

  • The “Retargeting Machine” Playbook
    • In-Depth Video Training
    • 7-Day Execution Checklist
    • Interactive Mindmap
    • Case Studies
  • Bonus 1: 10 “Retargeting Ad” Templates
    • Fill-In-The-Blanks Ad Templates
    • Video Instructions
    • Examples
  • Bonus 2: “Audience Building Machine” Course
  • Bonus 3: “Email Retargeting Machine” Course
  • Bonus 4: “15 ROI Boosters for Facebook Ads” Masterclass

Plus, you’ll be getting all this for a very reasonable price point (you have to see it for yourself…)

But remember…

Your special discount goes away tonight…

So you have to act now to get immediate access to the Retargeting Machine, ad templates, and all the bonuses…

Hope to see you inside…

[Sign off]